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​In today's competitive job market, writing a compelling cover letter is crucial for catching the attention of potential employers. Cover letters provide a platform for candidates to showcase their diverse backgrounds, experiences, and perspectives. 

However, for individuals just starting out in their career, or for those who lack professional experience, the task of crafting an impactful cover letter can seem daunting. 

​Of course, written communication skills and attention to detail are vital in putting together a cover letter, but if you are wondering what you can include when it comes to technical capability, we have put together a guide to help. You can leverage almost anything you have as a transferable skill if it’s something that the employer is going to value and translate into the workplace. 

The power of personalisation 

This quickly demonstrates that you’ve done your research on the specific role, the company and that you’re passionate about your work and developing in your career. The more personalised the cover letter, the better the chance the employer will keep reading. 

Lead with the WHY (not just what & how) 

This is true for many aspects throughout a person's working career. When it comes to a cover letter, writing about why you want to work for this particular company before the ‘what you can offer’ or ‘how you can add value’ will show your cause and belief that drives you in achieving your goals. 

Then go into the what (& how)  

Include what skills you possess and how these assist you in adding value to the role or business. Briefly discuss both your most dominant soft and hard skills and draw on specific scenarios where you have demonstrated these skills.  

Hobbies and volunteering 

Note: keep it relevant! Although you may not have direct work experience, you can draw upon other relevant volunteer experiences and general interests. Describe how these experiences have equipped you with valuable skills or knowledge that can be applied to the role you’re applying for.

Projects and coursework

Often, your resume won’t go into detail about any projects you’ve undertaken as part of your course, so use your cover letter as your chance to talk about a relevant project in detail, providing the Hiring Manager with more insight into how you might work for them or add value to the role/team.

Everyone starts somewhere, and employers understand that entry-level candidates may not have extensive experience. By highlighting your transferable skills, showcasing your achievements and demonstrating your enthusiasm, you can write a stand out cover letter that grabs the attention of hiring managers.